Build Social Media Presence
Small business owners, is your social media marketing working for you?
Perhaps the right question is, “Is your social media marketing generating new leads?”
Many small business owners now days choose to use social media marketing for a few reasons: low to none initial cost, easy to set up, build image and professional brand.
However, managing several social media networks can be time consuming and a bit overwhelming.
Taking on another responsibility sometimes doesn’t leave you any time to complete more pressing project or give your clients the attention they deserve.
Social media is a great tool to help you gain access to a global audience, connect with thousands of potential clients, build your brand and interact with your current clients.
So, how can you manage your business and your business’ social media?
As you know, social media networks are available to the public 24/7, giving the opportunity to find the best time throughout your day to work on your business’ social media marketing. However, if finding time on your busy schedule is not possible, you could hire a company to assist you to manage your social media accounts.
You may ask, “Why would I hire a 3rd party company to manage my company’s social media networks?”
The answer is quite simple; the return on your investment supersedes the cost.
According to recent research, Facebook alone has the potential to bring a 185% increase in website traffic. The more traffic your website gets, the more conversions you’ll likely to get.
Also, by having an active Twitter account, you can easily interact with your current customers, answer questions, schedule and confirm appointments, solve issues, set up promotional events, sales, featured product/service, and more. It’s also a great marketing research tool. You can easily find, at first glance, what consumers are looking for, giving you the opportunity to fulfill their needs.
In addition to Facebook and Twitter, there are other social media networks that can assist you to increase your internet presence, such as: LinkedIn, YouTube, DropBox, Bebo, Flickr, Pinterest, Tumblr, Google+, BlogSpot, etc.
An effective social media marketing strategy goes beyond setting up an account and occasionally adding content. A strong social media presence, that actually generates new leads and sales, will depend upon your marketing strategy, your messaging, and most of all the consistence of your presence. Provide your followers meaningful information, a positive experience and be active.
If you are serious about taking your business to the next level and succeed at social media marketing, then you need to commit to it.
Join a team of experts, Revamp Strategies can help you! Contact us today for a free consultation.