How Video Marketing and Social Networks Can Work For Small Businesses
Social media and videos are two of the most powerful outlets that companies have online for gaining new business and increasing brand awareness online. When the two are combined, the possibilities are limitless.
Social media sites are known for sharing information. For instance, millions of pictures, songs, videos, and comments are shared on Facebook every day. In fact, Facebook recently created a new interface that’s targeted more towards videos since the popularity of videos has increased so much in recent years.
The reason videos are viewed more often on social media sites is because they typically are posted and/or shared by friends and followers who are trusted. However, a trusted company can have the same results.
All of the major social media sites allow companies to create their own business pages. Once you have an established business page and a trusted presence on social media sites, your videos are more likely to be viewed frequently.
Before you can share videos, you’ll of course have to post them. Fortunately, the popular social media sites make this process relatively simple.
Facebook allows you to embed links to your videos directly to the site without any need for third-party plugins or other tools. To post an embedded link, you’ll just need to copy your video’s link and paste onto your business page’s “status” section.
Twitter is all about short, concise messages, and the same goes for sharing videos. You’ll want to use a shorter URL when “tweeting” the link to your videos, which can be accomplished by using Google’s URL shortener. Once you have a shortened URL, simply paste it into your Twitter feed and tweet it. However, YouTube makes sharing on Twitter a bit easier by creating shorter URLS directly below each video. So if you’re sharing a video from YouTube, you’ll only need to copy and paste the premade URL. You can also utilize YouTube’s sharing widgets, which is discussed in more detail below.
YouTube is a social media site in itself; not only will you have your own business profile, but you will also have an effective way to upload and share videos on the world’s most popular video sharing site. To share your YouTube videos with other social media sites, simply click the appropriate sharing widget located directly under every YouTube video. Currently, YouTube has 10 social media widgets to choose from, including Facebook, Twitter, Google Plus, Pineterest, and more.
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