We live in a society that is ravening for technology. And with new advancements been introduced practically every day, small business owners must adapt and evolve in order to survive this new era.
Building a successful online marketing strategy is just like everything else we build, it must have a solid foundation to thrive.
What do I need in order to create a solid online marketing campaign?
Website with unique and relevant information.
Content is king. However, your content should be relevant and have a purpose. When we say content marketing, it goes beyond written materials; it should include blogs, training videos, podcast, and newsletters.
Remember, low quality content can affect your website ranking and ultimately damage your brand.
Your website’s content should look professional. So, before posting check the grammar and for spelling errors. Additionally, make sure to verify the facts before posting your article, this could damage your credibility and potential relationships.
Also, if you’re going to include external links, be sure that they’re relevant to your content.
In summary, you should create valuable content and be associated with reputable sites.
Search Engine Optimization (SEO)
What do you really know about SEO? Well, implementing SEO entails more than having the relevant keywords. It include valuable content that is shared, a website that loads quickly, have images, video with alternate description, and back link from respected websites.
A balanced combination of the items listed above, with the appropriate relevant keyword will make your website rank highly with search engines such as Google, Bing and Yahoo. Meaning, your site will be listed on the first few pages when people are looking for what you are offering.
Social media presence
Social media goes beyond sharing things with family and friends. Used properly, it can be an invaluable marketing tool for any kind of business.
Website ranking – search engines take into consideration the number of shares a page receives while ranking your website.
Share – when people share the content of your site with others, it will help to bring new potential clients and generate more sales. Word of mouth still one of the best business referrals there is, so use it to grow your business.
Social media – in order to build your brand, you must interact with your followers and fans.
Share real content, not just promotions!
Online marketing strategies entitle more than just a pretty website. It must have relevant content, keywords that complement your content, as well as, SEO and social media marketing.
Revamp Strategies is specialized in creating and implementing internet marketing campaigns that generate more leads and establish an online presence for small and mid size business. Call us Today for a Free Consultation!